Curated introductions
Matchmaking as an art form
The idea
Perch is built as a refuge from the exhausting world of endless swiping, replacing it with real curation for people seeking real connection.
01 / The case for change
Dating apps have never been larger. For the people using them, they have rarely felt worse.
These figures are not ours. They belong to the researchers, clinicians and public health bodies who have spent the last few years measuring what a decade of infinite swiping has actually done.
43.3per cent
of adults aged 18–34 report feelings of loneliness — the highest rate of any age group measured.
54per cent
of women who use dating apps say they have felt overwhelmed by the number of messages they received — against a quarter of men.
90per cent
of women — and 88% of men — say they often or sometimes felt disappointed by the people they encountered through apps.
80per cent
of long-term dating app users report having experienced emotional burnout or fatigue from the apps themselves.
02 / How curation works
A smaller number of better introductions — and a model that learns why.
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I
Understand
Before Perch puts anyone forward, it builds a considered picture of who you are, what draws you in, and what you are genuinely looking for.
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II
Curate
That picture drives the matching model, so the people you meet are well suited from the first day — selected deliberately rather than dealt out at random.
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III
Refine
After each introduction you tell Perch what worked and what did not. The model takes that feedback, learns from it, and sharpens everything it sends you next.
Fewer introductions. Better reasons for each one.The Perch principle
03 / The name
Why a perch?
A perch is not a destination. It is the place a bird chooses to stop — high enough to see clearly, still enough to think, and close enough to decide where to go next.
That is the posture we want dating to have again. Not the frantic thumb-work of a feed with no end, but a vantage point: a small number of people worth your attention, and the time to work out whether they are right for you.
Every decision we make is measured against that idea.
Find your perch.
Perch. for iPhone and Android. Join the people who would rather meet a few of the right people than scroll past thousands of the wrong ones.